NCMI - National CineMedia, Inc.

Company Profile

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates a digital in-theater network in North America. The company engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment pre-show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. It is also involved in the sale of online and mobile advertising through its Cinema Accelerator digital product, as well as suite of Noovie digital properties, such as Noovie.com, Noovie Shuffle, Name That Movie, Noovie Arcade, and Fantasy Movie League to reach entertainment audiences beyond the theater. The company offers its services to third-party theater circuits under long-term network affiliate agreements. It also operates search and discovery platform, under the brand name Noovie.com. National CineMedia, Inc. was founded in 2005 and is headquartered in Centennial, Colorado.